Ibdaa Digital

Case study

Web Software Development

Rewinding

Brand-forward web experience with motion and depth.

2024 Frontend & CMS integration
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Overview

Context

Rewinding’s site is built to feel cinematic while staying accessible and fast. We balanced animation with reduced-motion support and kept critical content readable above the fold.

Problem

Challenge

High-impact visuals and motion can easily hurt LCP and accessibility. The team needed a site that feels premium without becoming heavy or fragile on mobile.

Solution

Approach

We used progressive enhancement, lazy media loading, and motion tokens. Hero sequences degrade gracefully, and typography scales predictably across breakpoints.

Scope

What we delivered

  • Motion system with sensible defaults and fallbacks.
  • Performance budgets for hero media and third-party scripts.
  • Editor-friendly content structure for ongoing updates.

Build

Tech stack

Next.js Framer Motion Headless CMS patterns Vercel

Impact

Outcomes

  • Stronger brand presence with a cohesive visual language.
  • Improved perceived performance on mid-tier devices.
  • Maintainable codebase for continued storytelling.

Portfolio

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